Success Blog

How To Start Up Your Hairdressing Business And Gain More Clients

Chris Allen

4 min read

Choosing The Right Location

One of the most important aspects of starting your hair salon is choosing the right location. This is because your location will determine how easy it is for clients to reach you, how much foot traffic you get, and how visible your salon is. Ideally, you should choose a location that’s close to public transportation and has plenty of parking. You also want to make sure your salon is visible from the street so that potential customers can see it. Another thing to consider is the type of clientele you’re trying to attract. If you’re targeting a more upscale crowd, then you might want to consider leasing space in a mall or an office building. However, if you’re aiming for a more budget-conscious clientele, then a strip mall or standalone building might be a better option. 

The Services You Will Offer

One of the first things you need to decide when starting your hair salon is what services you’re going to offer. This includes deciding what types of haircuts, styles, and treatments you’re going to offer. It’s important to choose services that you’re comfortable with and that you know how to do well. You should also consider the type of clientele you’re trying to attract when choosing your services. For example, if you’re targeting a more upscale crowd, then you might want to offer luxury services such as Keratin treatments or Japanese straightening. However, if you’re aiming for a more budget-conscious clientele, then basic services such as haircuts and colorings might be a better option. 

Pricing Your Services

Once you’ve decided what services you’re going to offer, you need to start thinking about pricing. This includes coming up with a price list for each of the services you offer. When pricing your services, you need to make sure you’re charging enough to cover your costs and make a profit, but not so much that no one will use your services. A good rule of thumb is to price your services 10-15% below the average price in your area. This will help attract customers while still allowing you to make a profit. 

Marketing Your Business

Now that you’ve got everything set up, it’s time to start marketing your business! There are a number of ways you can do this, such as creating a website, handing out flyers, and taking out ads in local publications. You can also offer discounts or promotions to attract new customers. Whatever marketing strategy you choose, make sure you’re targeting the right audience. For example, if you’re trying to attract a more upscale crowd, then you’ll want to market your salon in upscale publications and websites. However, if you’re aiming for a more budget-conscious clientele, then you’ll want to focus your marketing efforts on budget-friendly channels such as online classifieds or print ads in local newspapers.

Opening up a hair salon can be a great way to start your own business. Just make sure you do your research, choose the right location, and market your business to the right audience. With a little hard work, you can build up a loyal clientele in no time and have clients who will return to your salon again and again.