The world of marketing has changed drastically in the last decade or so. Marketing isn’t just about TV ads or big signs in the streets anymore. Now, businesses can communicate directly with their customers and establish a relationship with them as well. Technology has provided businesses with various methods to reach out to their customers to inform them about their recent news, products, sales, offers, or the opening of a new branch. 

While there are many similar methods like social media and emails, SMS is still considered the easiest and most convenient way to communicate with your audience. According to stats on SMS Marketing, it allows you to reach everyone since there are people who don’t check their emails or social media every day but almost everyone has their phone with them all the time. For this reason, every business needs to take advantage of SMS and employ it in their marketing strategies. So keep reading for tips for using SMS in your business.

Keep Your Messages Short and Simple

Do you enjoy reading long text messages? Nowadays, people don’t like to read long posts online, let alone text messages. SMS are supposed to be short, other than that, they defeat their purpose and you end up losing your audience. You only have 160 characters to convey your message, so make it as short as possible. That said, you don’t have to use all the available characters. You should still be clear and to the point while urging your customers to take the action that you want them to. Additionally, you should steer clear of abbreviations and avoid overusing emojis in your SMS. You should also make sure that you include all of the information you want to provide your customers with and avoid open-ended messages as well. For instance, if you are informing your customers of an offer or sale, you will need to specify when it will begin and when it will end.

Know Your Customers

You must know your customers. You need to have an idea of their purchase history and their location. This information will help you send the right messages at the appropriate times. For this reason, you will need to have all of your customers’ information in your database and ensure you constantly update it. You will also need to make sure that you are texting the right numbers by using a carrier lookup by number that will inform you if the number is still valid or not and of the user’s location as well. Having this kind of information enables you to send your messages to your target audience with the kind of promotions that will interest them and make them want to engage with you.

Choose the Right Timing

SMS marketing is different from emails or social media marketing because, unlike its counterparts, it doesn’t require using the internet. This means that your customers will be notified of your message right away. Therefore, if you send it at an inappropriate time, you may irritate your customers and even lose them. That said, it isn’t very easy to choose the right timing because it is impossible to anticipate what they will be doing when you send them a message. However, there are general rules that you should follow to avoid inconveniencing your customers. For instance, avoid sending messages at inappropriate times while people are sleeping like late at night or early in the morning, and if your customers live in another state or country then you should consider the time difference.


You must add a CTA or a call to action at the end of every text message. It is what you expect your customers to do after reading your SMS. Including the right, CTA will encourage them to engage with your brand which is the goal behind SMS marketing. For instance, if you have a new offer and want your customers to check it, instead of telling them to visit your website for the latest offers, you should include a link to your website and tell them to click here for the latest offer. This won’t only create a sense of urgency but will also make it easy for your customers to go directly to your website.

SMS marketing can be very beneficial to your business if it is done right. You need to make your messages simple, short, and to the point. Keep your customers’ information updated and make sure that you message them at appropriate times. You should also include a CTA to encourage engagement and increase traffic on your website. Last but not least, don’t spam your customers’ phones and respect their desire if they don’t show interest.

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