Most people visit a website with the intent of finding information or completing a task. However, not all visitors will become customers. To turn website visitors into customers, you must provide them with what they need and make it easy for them to take the next step. Here are six expert-approved tips that will help you turn your website visitors into customers.
Make Your Product or Service Visible on Every Page
This is an important point to make because consumers are realizing how easy it is to be distracted online. Content used to be something that people focused on creating, but now it’s just as much about where consumers land that counts. This is why you must put your product or service right at the top of every page your visitors land on. This gives them an idea of what you’re selling without them having to look around too much.
The layout and pages of your website are also important. Getting to know the difference between Squeeze Page vs. Landing Page vs Splash Page, is vital to understanding how to make your product or service clear on every page. Because while some pages like the splash page do not require you to say what’s for sale, it’s still important to make sure there are no distractions and that people can get back to where they came from easily.
There isn’t really a rule about how many pages you should have, or what your layout should look like. What’s most important is that there are no distractions on the page. If someone lands on a website and finds it difficult to get back to where they came from, they will likely move onto another site.
It’s also important never to make your customers feel like they’re being forced to do something. If you make them feel like they have no choice but to buy what you’re selling, leaving is easier than ever.
Something for Free
Having something free to offer customers is an absolutely essential part of turning your website visitors into customers. The reason why this works so well is that a lot of people won’t spend money on something unless they can try it first. For example, if someone is interested in a new mascara, they probably wouldn’t spend $20+ on it without being able to see what the benefits are first.
Giving your customers unique ways of seeing what you have to offer will increase your sales exponentially.
Offer Ways to Contact You Easily
The biggest mistake people make when it comes to their website is making it difficult for their customers to contact them via phone or email. If you don’t, you’ll lose out on valuable opportunities to convert site visitors into customers. If someone lands on your website and you’re nowhere to be found, they will likely move onto another site.
This is why you must provide several different ways for people to contact your business so they can have all their questions answered and become paying customers.
Make Your Site Search Engine Friendly
As mentioned above, if your site isn’t search engine friendly, you’re not going to be turning many visitors into customers. This is why every page of your website must be optimized for this purpose.
There are several things you can do to ensure that your site is SEO-friendly. For example, create informative titles using the title tag. Titles should always be under 70 characters so they are not cut off. These titles also have to reflect what the page offers, something that’s obvious to Google but might not be so obvious to you.
These are the types of things you need to keep in mind when optimizing your site for search engines. While it does require a bit of time and effort, the payoff is well worth it.
Boost Your Sales with Marketing Automation
The way marketing automation works is that whenever a customer goes through a certain page or sequence of pages, they are assigned to a category. This means you can send the right emails at the right time to increase your conversions. For example, if someone is interested in your free offer but not your paid one, you can send them emails about the benefits of the paid option.
When it comes to marketing automation, it’s important to keep things simple. Most marketers try to do too much with their emails, causing them to lose their effectiveness. Instead, focus on sending relevant messages that are user-friendly and easy for your customers to understand.
To maximize the number of website visitors that turn into customers, you’ll need strong digital marketing or SEO strategy. The tips provided here should help – they’re tried and true methods for getting your site noticed in search engine results pages so it’s easier for potential customers to find you from a variety of sources online.