Your legal company is losing money if you don’t use your website to attract clients in need of legal services. By making some tweaks to your website, you may boost your legal firm’s visibility online and bring in more of the best clients. By using certain fundamental strategies grounded in today’s digital age, you may significantly enhance the credibility of your website. Make sure you optimize it for rankings, traffic, and converting people to cases by following the guidelines below.
Share your achievements
Be sure to highlight your unique achievements in comparison to other legal companies. Is your legal practice paperless? Jot it down! You value efficiency and strive to avoid paper waste, which is something that customers really appreciate.
A well-designed website may help you do this. On each page, be sure to emphasize your accomplishments. Clients will have more faith in you and your abilities if you do this. Also, they will be aware of the firm’s legal team’s qualifications if you highlight team members’ accomplishments in their profiles.
Seek the help of a web designer
Having a professional web designer take care of your project will guarantee that you have a stunning website that grabs people’s attention the second they come and keeps them coming back for more. As the folks at GAVL explain, you only have the opportunity to make a first impression once. Someone with good taste can detect whether a website is well-designed. Aesthetics aside, it does its purpose well. Together, they do very well in search engine optimization when paired with professionally created or well-written video marketing material. Look for a competent web designer who can create a website with helpful content that quickly attracts more visitors.
Avoid popups
Having a salesman constantly interrupt your shopping spree with offers of assistance is the most frustrating thing that can happen. A smart salesman would either wait for you to ask for help or look for signs that you may need it. Website pop-up messages are based on the same principle.
There are far too many pop-ups that take up too much space and push ads that the reader isn’t interested in right now. Take advantage of in-line calls to action or slide-in alternatives instead. Compared to pop-ups, they are more subtle, yet they nevertheless convey the intended message.
Using a single exit popup to collect data from your visitors before they dismiss the tab is acceptable as a last resort. Take into consideration the size of any slide-in or pop-up when designing for mobile. On occasion, these elements are not appropriately scaled, which may be even more frustrating for readers.
Provide high-quality content
Your website visitors may not be at the same point in their legal case when they find your content. Additionally, each of them may be seeking unique details. While one reader may be concerned about the statute of limitations for personal injury claims, another may be considering the inverse of that issue. The process and payout of the settlement may pique the interest of other customers. Make material that all viewers can easily find using keywords and key phrases. From the moment an accident happens until after a settlement or trial, provide high-quality information to assist your potential customers at every step of the process.
Blog postings that are informative and insightful will help you win over potential clients who are still on the fence about working with your organization. Designing service landing pages that provide easy contact methods is a great way to attract customers. Using internal linking methods, you can rapidly convert top-of-funnel visitors into new leads as your content enters each level of the funnel.
Use the right CTA
The purpose of the landing page dictates the call-to-action (CTA) that has to be used to rally individuals to take action. In a perfect world, you’d have a button offering free consultation on every page of your site. Nevertheless, not every visitor is a serious customer eager to make a purchase. Some are interested in your services and would want additional information, while others would like to use your contact page to send you a message.
You may provide a download link for a free legal guide in your blog entries so people can learn more about the topics you cover. You can also offer a free consultation as a call to action on a page that features testimonials from satisfied customers.
The next step is to decide where on the page the CTA should go. Some visitors may fail to see the static button that appears on the majority of legal firms’ websites. Make your button bigger and pick a color that contrasts with the rest of your site’s design to make it stand out. Another option is to include a sticky bar at the top or bottom of the page so that visitors can see it easily.
Blog section
The exposure and search engine rankings of a website’s blog entries may increase, leading to an influx of targeted visitors to the law firm’s website. Lawyers may inform their customers and demonstrate their competence in the legal field using the blog feature. Building brand recognition is another benefit of this strategy. When creating a website for a legal practice, be sure to include a blog area and connect it to the site’s navigation in the header and footer. To attract more visitors, you can also include the ‘Recent blog posts’ section. Also, include a sidebar with categories, archives, and recent articles on the blog listing page. Users may easily learn about the subject areas, access past entries, and browse the site thanks to the sidebar.
Make your site mobile-friendly
Make sure the legal firm’s website is mobile-friendly when you build it. The most compelling argument in favor of optimizing the mobile experience is the fact that mobile phones account for almost 60% of all browser use globally.
A modest screen size will be sufficient for all things on mobile devices. Without excessive scrolling, visitors should be able to see all the key facts here. The mobile fix bar makes it simple and convenient for users to get all the information about the legal business. For example, pages for practice areas, attorneys, phone numbers, contact information, and search options. You are free to make additions, deletions, and modifications as needed.
Your firm’s website serves as a mirror of your competence, experience, and relationship with customers. This is why you should put a lot of effort into improving it and, in that way, send a message to your potential customers that your law firm is the one that can help them.
Want more?
We hope you’re enjoying our content. For a deep dive into all things related to Habit, click here! For more helpful advice on a range of topics, explore our Success Blog now!