Making a good first impression can increase your business’s sales, according to the Queensland Government. Studies show that you have just 7 seconds to make a good impression, so you must get it right from the start. You also need to make sure that the first impression your customers get continues through every part of your business. Here are some tips to help you on your way.
Clean & Hygienic Environment
Last year, 66% of employees said they thought their employers should improve their cleaning practices. If your staff feel like this, then your customers are sure to feel the same way. The main area of your business should be your priority as this will be the first thing customers see. Regular touch points should be frequently cleaned and hand sanitizer should be available at the entrance of your business as a minimum. Avoid clutter and litter as this gives the impression that your business is careless and messy and this will stop customers from doing business with you.
Be Accessible
61 million adults in the U.S. have a disability. When you’re disabled, accessibility is your top priority. When designing your business, it needs to be accessible straight away. One of the most common ADA violations is incorrect ramp height at the building’s entrance. If a customer can’t get into your building, their first impression of you will be negative and they could even make a complaint about you to the ADA which could lead to a fine. Even if you sort out the entrance, the inside of your premises must be accessible too. Another problem area is restrooms which are often inaccessible and equipment is often placed at incorrect heights. Hand dryers mustn’t block an accessible route and they must be placed so that a disabled person can dry their hands. An electric-powered hand dryer that works via a sensor is a good option as they are touch-free. Plus, they’re economical so they’re good for your business.
A Good Entry System
Customers need to be able to easily find your business. If they can’t locate you, then they’re going to form a negative opinion of your business and won’t bother hunting around for you again. Clear signage is a must. It will even make your business more attractive to customers as 76% of people say they would go into an unknown shop due to the quality of its signage. You can also make a good impression by advertising your opening times on the door to your business.
Additionally, an attractive fascia and shop front can greatly improve your business’s visibility and attractiveness to potential customers. You can now shop fascia designs tailored to your business’s unique branding and image, making it stand out in a crowded market. Depending on the type of business you run, you may also need a secure entry point that involves customers being granted access via an intercom or a receptionist. Whichever you choose, make it a clear, simple, and professional process.
Customers can make or break a business. To keep yours happy, you need to make a good first impression. These are just a few ways you can do this, but you can also implement other measures, including adding an interesting window display and building a modern reception area.
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