There are a lot of things to think about when rebranding your business. It’s not as simple as slapping on a new logo and calling it a day. In order to successfully rebrand, you need to execute a well-thought-out plan that takes all aspects of your business into account. This article will discuss the steps you need to take in order to rebrand your business effectively.
Find Your Target Audience
First of all, you have to know who you’re communicating to, aka your new target audience. You’ll read about this in every guide to rebranding as it’s an essential factor without which you can’t succeed. Knowing who you’re reaching out to is the first step in finding the right strategy and tactics for your new brand.
You can find your target audience by conducting interviews or focus groups, surveying your current customer base, or analyzing data from social media platforms and Google Analytics. Once you know who they are, consider what needs and wants they have that your old brand wasn’t fulfilling. Then, determine how you can position your new brand to fill those gaps.
Define The Company Mission
A good company mission will keep you motivated and focused as you rebrand. It will also help attract customers, partners, and employees who believe in what you’re trying to achieve.
When defining your company mission, start by thinking about what you want to achieve and who you want to help. Keep it short, simple, and actionable.
Your company mission should be something that can be measured so that you know when you’ve achieved it. For example, many companies set a mission “To empower every organization on the planet to build social media relationships.”
Defining your company mission is an important step in successfully rebranding because it will give you a clear sense of purpose as you move forward.
Think Of A New Name
You will need a new, fresh, and catchy name for your rebrand. A name is one of the most important aspects of any business because it will be how customers and clients remember you.
The first step in thinking of a new name is to brainstorm a list of words that relate to your business, product, or service. Once you have a list of words, start thinking about how you can combine those words to create a new name.
You can also use a thesaurus or dictionary to help you find different words that mean the same thing as your original list of words. This will give you more options to work with when thinking of a new name.
Once you have brainstormed a list of potential names, start narrowing down your list by crossing out the names that are too difficult to pronounce or spell, are too long, or are already taken by another business.
Create A Logo
Design a new and improved logo for your business. This will be one of the most important aspects of your rebrand and will take some time to get right. Don’t rush it as a logo is something that should represent your company for years to come, so make sure you’re happy with it before moving on.
First of all, keep it simple. A complicated logo will be hard to remember and won’t work well on smaller devices or when printed in black and white. It’s also important to make sure your logo is relevant to what you do. For example, if you’re a travel company, for example, try and incorporate some sort of globe or map into your design.
Once you have a few ideas, get feedback from people who aren’t familiar with your brand. Ask them what they think the logo represents and if it’s something they would remember.
Get The Colors Right
A big factor in branding is the right combination of colors so make sure it can reflect your brand and mission. The best way to do this is to use a two-color combination. The most common choices are the following:
- Blue and white
- Red and white
- Black and white
- Black and yellow
- Blue and yellow
- Green and white
- Purple and white
- Red and black
These color schemes are not only easy on the eyes, but they also give off a positive message. You want your customers to see you as trustworthy, professional, and reliable, so make sure your colors reflect that! If you’re unsure of what colors to choose, you can always consult with a professional.
Make A Good Slogan
A strong and memorable slogan is one of the most important elements in a successful rebrand. A slogan should be reflective of the new brand identity and convey the essence of what the brand stands for. It should be short, catchy, and easy to remember.
Keep it simple and straightforward and make it relevant to your target audience. It’s important to avoid using industry jargon as customers may not get it and be sure it conveys the right message about your brand. It’s smart to rest it out on potential customers before making it official.
Advertise
You’ll also need to advertise to get the word out there about your new brand. This can be done in a number of ways, such as through online advertising, print advertising, or even television commercials. Whatever route you decide to go with, make sure that your advertising campaign is well thought-out and planned so that it effectively reaches your target market.
Make sure to get the word out there about your new brand! Advertising is a great way to do this. Whatever route you choose, make sure your advertising campaign is planned and effective so it reaches your target market.
Track The Progress
To be sure it’s going in the right direction, tracking the progress of your rebrand is essential. This will help you to make sure that all areas are being updated and that the changes are having the desired effect. Try conducting surveys, both online and offline, to get feedback from customers, employees, and other stakeholders.
Another way to track progress is to monitor metrics such as website traffic, social media engagement, and sales. If you see a dip in any of these areas, it may be an indication that your rebrand is not being well-received. Be prepared to make changes if necessary.
Many companies rebrand because they find it the best way to improve their business, but you have to find your new audience first. Make sure to define the mission statement and think of a good name. Create a logo with the right color scheme and a fine slogan under it. Finally, advertise your new brand hard and make sure to track the progress to see where you need to improve more!