1. “The primary ingredient for progress is optimism. The unwavering belief that something can be better drives the human race forward.” - Simon Sinek

2. “We are not victims of our situation.” - Simon Sinek

3. “What good is an idea if it remains an idea? Try. Experiment. Iterate. Fail. Try again. Change the world.” - Simon Sinek

4. “Integrity is when our words and deeds are consistent with our intentions.” - Simon Sinek

5. “Regardless of WHAT we do in our lives, our WHY—our driving purpose, cause or belief—never changes.” - Simon Sinek

6. “Panic causes tunnel vision. Calm acceptance of danger allows us to more easily assess the situation and see the options.” - Simon Sinek

7. “The goal is not to be perfect by the end, the goal is to be better today.” - Simon Sinek

8. “Leadership requires two things: a vision of the world that does not yet exist and the ability to communicate it.” - Simon Sinek

9. “Self confidence is the ability to exercise restraint in the face of disrespect and still show respect in response.” - Simon Sinek

 10. “Children are better off having a parent who works into the night in a job they love than a parent who works shorter hours but comes home unhappy.”- Simon Sinek

11. “Don’t show up to prove. Show up to improve.” - Simon Sinek

12. “There are only two ways to influence human behavior: you can manipulate it or you can inspire it.”- Simon Sinek

13. “One of the greatest things you can do is give your time and energy – things you will never get back.”- Simon Sinek

14. “If you want to achieve anything in this world, you have to get used to the idea that not everyone will like you.”- Simon Sinek

15. “Leadership is always about people.”- Simon Sinek

16. “A culture is strong when people work with each other, for each other. A culture is weak when people work against each other, for themselves.”- Simon Sinek

17. “Don’t quit. Never give up trying to build the world you can see, even if others can’t see it. Listen to your drum and your drum only. It’s the one that makes the sweetest sound. ”- Simon Sinek

18. “If no one ever broke the rules, then we’d never advance.”- Simon Sinek

19. “Trust is not formed through a screen, it is formed across a table. It takes a handshake to bind humans . . . and no technology yet can replace that. There is no such thing as virtual trust.”- Simon Sinek

20. “If you want to feel happy, do something for yourself. If you want to feel fulfilled, do something for someone else.”- Simon Sinek

21. “Value is not determined by those who set the price. Value is determined by those who choose to pay it.”- Simon Sinek

22. “Most of us live our lives by accident—we live as it happens. Fulfillment comes when we live our lives on purpose.”- Simon Sinek

23. “Passion alone can’t cut it. For passion to survive it needs structure. A why without how has little probability of success.”- Simon Sinek

24. “More information is always better than less. When people know the reason things are happening, even if it’s bad news, they can adjust their expectations and react accordingly. Keeping people in the dark only serves to stir negative emotions.”- Simon Sinek

25. “You can easily judge the character of a man by how he treats those who can do nothing for him.” - Simon Sinek

26. “A leader’s job is not to do the work for others; it’s to help others figure out how to do it themselves, to get things done and to succeed beyond what they thought possible.”- Simon Sinek

27. “There is a difference between listening and waiting for your turn to speak.”- Simon Sinek

28. “Dream big. Start small. But most of all, start.”- Simon Sinek

29. “Confidence is believing in yourself. Arrogance is telling others you’re better than they are. Confidence inspires. Arrogance destroys.”- Simon Sinek

30. “When people are financially invested, they want a return. When people are emotionally invested, they want to contribute.”- Simon Sinek