The main concern of most website owners is increasing the amount of traffic that their sites receive because with more traffic comes more leads. However, expanding the reach of one’s website and also improving its quality of it is also just as important as increasing traffic.
However, achieving all of these things isn’t easy an easy task, especially at the same time. In fact, if you have no experience in marketing and web design, then without first educating yourself, it would be almost impossible. This post will simplify things for you.
Improving Site
Updating Content
You need to regularly update your website’s content. The reason for this is quite simple, really: if your website has old and irrelevant content on it, then people who read said content won’t consider you an expert anymore. It is also worth noting that in terms of actual website optimisation, Google won’t rank your site very highly if your content is not regularly updated. In addition to updating actual pieces of written content, you should make sure that you post content on a regular basis too. The more content you post, the more active your site will seem. This will improve your reputation with customers and your site ranking.
Mobile Optimisation
A large number of internet users browse on their mobile phones. If you do not optimise your site for mobile usage, then you will alienate them. Alienating them won’t just push those specific customers away, it will also lead to Google reducing your site’s rank. Space City companies like to outsource this part to website design services in Houston because having well-versed experts on the job is essential in this process. Google understands the importance of mobile optimisation, which is why it won’t recommend websites that aren’t mobile optimised. Mobile optimisation is relatively straightforward to do on most website builders, like WordPress. If your site was designed especially for you by a website building firm, then ask them to optimise your site for you.
Page Speed
Finally, your website needs to run fast. If it doesn’t then people won’t stick around on it for long. Your business probably isn’t the only one in its niche. If your website is slow and unresponsive, then customers will get bored and will move over to one of your competitor’s websites. Increasing your page’s site could be as simple as changing hosts. Sometimes, hosts slow down web pages. Other times, it can be because of bad site architecture. You may want to get in touch with the person or company that built your site to discuss your options if you can’t fix it yourself.
You need to continuously grow your site’s traffic and reach, and work on improving it. Your website is your business’s digital base. If it is not professionally designed, or you don’t work on increasing growth and reach, then what’s the point in even having one?
Increasing Traffic
SEO
The most effective way of increasing your site’s traffic is to work with an SEO agency. In the words of pros who offer these SEO services from SearchLogistics, an SEO firm can help your site to see continued growth. A lot of business owners attempt to manage their own SEO. Unfortunately, however, SEO is a full-time job in itself. This means that more often than not, business owners fail. It is impossible to run a growing business while simultaneously handling SEO. Outsourcing your website’s SEO to an agency will free up a lot of your time.
Keyword Research
If you plan on handling your website’s SEO yourself, then one of the first things that you need to do is research your niche’s most popular keywords. These keywords can then be inserted in the content. When you use relevant keywords, your site is more likely to appear at the top of the search listings when somebody searches for content like yours. There are various software programs and tools that you can use to research keywords. Bear in mind that if you hire an SEO agency, then can do all of this for you.
Memorable Content
The creation of memorable content is equally as important as keyword research. The purpose of posting written content is to make you look like an authority in your niche. By looking like an authority, consumers will trust you. Then, they will refer to you if they ever encounter any problems (and will be more likely to shop with you because you are a trusted individual). You don’t have to be an especially talented writer to produce content since you can hire a content writer to write it out for you.
Expanding Reach
Social Media Pages
In terms of expanding reach, one very effective way of doing this is to register a social media page, ideally on Instagram or Facebook. These two platforms are the web’s most popular and active. When you create an account, you can then begin targeting your customers with keywords and location tags. On your social media page, you should regularly post content, updates, and news. If your page goes dead, then customers could unfollow it or lose interest. You may also want to open a store on social media. Instagram now gives you the ability to create your own e-store, from which you can sell things directly.
Using Influencers
Influencers are social media personalities, who ‘influence’ their audiences into making purchases from specific brands, usually those that sponsor them. Nearly all businesses make use of influencers in some way today because they are highly effective. If you plan on working with them, then you need to find an influencer who’s relevant to your niche. The best way to do this is to work with a talent agency. Talent agencies represent influencers. Attempting to reach out to influencers yourself could lead to you being quoted silly prices or just not getting a reply at all. Influencers seldom respond to DMs.
Email Marketing
Email marketing is a highly effective form of marketing. However, before you can implement this method, you need to have a mailing list. You are not allowed to send unsolicited emails to people, so you must have an existing subscription list, filled with people whom you can send emails to. More often than not, businesses entice customers into signing up for their email lists by offering them promotional discounts. You can give your customers 5-10% off vouchers if they sign up for your website’s mailing list. An alternative to email marketing is SMS marketing.
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